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Every company is buying AI software. The problem is that far too many AI tools don’t end up delivering the expected ROI.
The reality is that busy marketers don’t need any more shiny objects. They need AI tools that save time, improve campaign performance, streamline processes, or create measurable revenue impact.
We only cover the tools that pass three filters:
Proven adoption (real companies use them, not just early hype).
Direct marketing leverage (campaigns, content, visibility, conversions).
Clear business case (time saved or revenue gained).
| Tool | Best For | Pricing | What Makes It Different |
|---|---|---|---|
| Jasper | AI writing for campaigns & ads | From $39/mo | Prebuilt templates for marketing use cases |
| HubSpot AI | CRM + campaign management | From $30/mo add-on | AI baked into workflows, not bolt-on |
| Surfer SEO | AI-driven SEO content planning | From $89/mo | Content scoring tied to rankings |
| Zapier AI | Workflow automation | Free – $69/mo | Connects 6,000+ apps with AI triggers |
| Copy.ai | Sales outreach at scale | From $36/mo | Fine-tuned for prospecting and personalization |
Still the most reliable AI writing platform for marketing-specific use. Their templates for ads, landing pages, and social posts make it even faster than using ChatGPT alone.
Weak spot: costs more than most if you don’t need volume output.
HubSpot is already the CRM of choice for many SaaS and growth teams. Their AI layer means even better email drafting, lead scoring, and content suggestions, incorporated into the system that you already run campaigns from. If your team already uses HubSpot as a marketing tool or CRM, this is a no-brainer.
Surfer is one of the few AI SEO platforms that correlates content scoring with ranking improvements. It’s likely a good fit for you if your content drives your acquisition.
Downside: it may be a bit of a steep learning curve if you’re brand new to SEO.
Automation is where AI delivers the fastest wins. Zapier AI lets you add natural language triggers across 6,000+ apps.
For example, a language trigger for a busines use case might be “when a lead books a call, draft a follow-up email in Gmail with context.”
This saves both the marketing and ops from manual admin and busywork, freeing up time to focus on more strategic or experimental initiatives.
Copy.ai is not just a writing tool anymore. Its an entire sales outreach platform that helps SDRs send hundreds of personalized messages without sounding robotic.
Weakness: better for B2B outreach than creative marketing.
Despite all of the hype, you don’t need 20 AI tools to successfully integrate artificial intelligence into your organization’s tech stack.
You just need 2–3 high-impact tools that hit your bottlenecks.
If you run campaigns, start with Jasper or Copy.ai. If you’re already scaling, HubSpot AI and Surfer SEO add compounding value.
👉 See the full list of AI Tools we recommend here
What are AI tools?
Software that uses machine learning to automate or enhance marketing tasks like writing, analysis, or campaign management.
Which AI tool is best for small businesses?
Zapier AI for automation and Jasper for content are the lowest-lift wins.
Which AI tool is best for enterprises?
HubSpot AI and Surfer SEO, since they integrate into systems already managing large-scale campaigns.
Are AI tools replacing marketers?
No. They’re replacing repetitive tasks so marketers can focus on strategy and execution.